Three marketing / business books and one novel to add to the six linear feet of books I haven't read, yet. But, I needed them all. The top book is my TedEx book club book. The second book has been the subject of a lot of chatter at AMA (American Marketing Association) lately. The third book was recommended by the speaker at the last AMA luncheon. If I read it maybe I'll understand what the hell he was talking about because it all sounded really cool. And, finally, there's the last book, Unmarketing, written by Scott Stratten, one of the super-smart marketing people I follow online.
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