Ha - no buy line, but there was a subtle notice at the top "Special Advertising Section". You almost fooled me, Montreal. I might have read the "article" if you hadn't worked so hard to convince me how awesome you were in a single, convoluted sentence.
Saturday, June 23, 2012
Beware the Hyperbole
Recently, I was reading the opening of what I thought was an article in Fast Company. After re-reading the first paragraph several times trying to make sense of it, I stopped to check the byline, thinking "this is not typical Fast Company style; there is way too much hyperbole."