Beware the Hyperbole

Recently, I was reading the opening of what I thought was an article in Fast Company.  After re-reading the first paragraph several times trying to make sense of it, I stopped to check the byline, thinking "this is not typical Fast Company style; there is way too much hyperbole." 

Ha - no buy line, but there was a subtle notice at the top "Special Advertising Section".  You almost fooled me, Montreal.  I might have read the "article" if you hadn't worked so hard to convince me how awesome you were in a single, convoluted sentence.